DIG MAGAZINE
MEDIA OPERATIONS, CONTENT STRATEGY & BUSINESS MANAGEMENT
OVERVIEW
DIG Magazine is more than a publication. It is a media company, marketing platform, community connector, event producer, and economic driver for the hospitality industry.
This engagement extends far beyond content creation. The role encompasses day-to-day operations, project management, strategic planning, content development, event execution, client communication, and audience growth.
The objective is to ensure that DIG continues to serve as the leading voice for food, beverage, hospitality, culture, and community throughout Louisiana.
THE OPPORTUNITY
Many media companies struggle to balance content creation, business operations, client management, event execution, and audience growth.
The opportunity was to create systems that support both the publication and the business behind it while expanding DIG's reach, influence, and impact within the hospitality industry.
THE APPROACH
BUSINESS OPERATIONS MANAGEMENT
Serve as a key operational partner supporting the day-to-day functions of the business.
Coordinate projects, timelines, deliverables, and communication across multiple initiatives simultaneously.
Ensure campaigns, content, events, and partnerships move from concept to execution efficiently.
CONTENT STRATEGY & EXECUTION
Develop and manage content calendars across multiple platforms.
Plan, write, edit, schedule, and publish content designed to engage audiences and support business objectives.
Create content that balances editorial storytelling, audience growth, advertiser value, and community engagement.
EDITORIAL DEVELOPMENT
Research, write, and publish articles covering:
Restaurants
Hospitality
Events
Community Initiatives
Business Features
Industry Trends
Local Culture
Develop story ideas that align with audience interests while supporting publication goals.
SOCIAL MEDIA MANAGEMENT
Manage social media strategy across platforms.
Create, schedule, and publish content consistently.
Monitor performance and optimize content based on engagement and audience behavior.
Maintain a consistent brand voice and visual identity.
CONTENT PRODUCTION
Coordinate content capture for restaurants, events, and community initiatives.
Manage photography, video production, interviews, and asset collection.
Develop content libraries that support ongoing editorial and marketing efforts.
RESTAURANT WEEK PROJECT MANAGEMENT
Lead planning and execution efforts for Restaurant Week initiatives.
Coordinate communication between participating restaurants, sponsors, partners, and stakeholders.
Manage timelines, deliverables, promotional assets, and campaign execution.
Support both operational logistics and public-facing marketing efforts.
PARTNERSHIP MANAGEMENT
Serve as a liaison between restaurants, sponsors, community organizations, advertisers, and stakeholders.
Maintain relationships while ensuring expectations, deadlines, and deliverables are met.
Identify opportunities for collaboration and expanded visibility.
MARKETING & PROMOTION
Develop campaigns that increase awareness, drive participation, and support advertiser objectives.
Coordinate promotional initiatives across digital, social, editorial, and event channels.
Ensure marketing efforts align with both audience interests and business goals.
EVENT SUPPORT & EXECUTION
Assist with planning, promotion, logistics, content capture, and post-event coverage.
Extend the value of events through strategic storytelling and digital amplification.
AUDIENCE GROWTH
Create content and campaigns designed to increase readership, engagement, and community participation.
Focus on sustainable audience development rather than short-term engagement spikes.
CURRENT RESPONSIBILITIES
Business Operations
Project Management
Content Strategy
Editorial Writing
Social Media Management
Content Creation
Video Production Coordination
Restaurant Week Execution
Partnership Management
Community Relations
Event Marketing
Campaign Development
Audience Growth
Client Communication
Brand Development
KEY INSIGHT
The most valuable marketing professionals don't simply create content.
They create systems, manage relationships, execute projects, solve problems, and ensure businesses continue moving forward.
This role demonstrates the ability to operate at the intersection of strategy, operations, marketing, content, and community engagement.
WHAT THIS DEMONSTRATES
Business Operations Leadership
Project Management Expertise
Content Strategy Development
Editorial Writing & Storytelling
Event Marketing & Execution
Hospitality Industry Knowledge
Stakeholder Management
Social Media Strategy
Campaign Development
Brand Growth
Community Building
Cross-Functional Leadership
Ability to Manage Complex Multi-Department Initiatives
Experience Operating as an Extension of Executive Leadership