We’re a small team with big ideas and a passion for doing things well.

DARKHORSE FOUNDER
CHRISTOPHER ZAVALA
Christopher Zavala
FOUNDER. CEO. ADVISOR.
ENTERPRISE GROWTH.

Founder.
CEO.
Advisor.

Build markets.
Grow revenue.
Founder & Chief Executive Officer
Venture Advisor
Christopher Zavala
01 / THE PERSON BEHIND THE WORK

About
Christopher

I’m Christopher Zavala: technology founder, chief executive officer, enterprise growth leader, and advisor to multiple business ventures.

I bring over 20 years in sales, from health, fitness, and wellness to technology entrepreneurship, enterprise revenue leadership, and business advisory.

STRATEGY Market creation
SALES Complex pursuits
PARTNERSHIPS Commercial growth
SYSTEMS AI + workflows

Founder mindset.
Enterprise results.

Build new markets

Identify underserved buyers, prioritize accounts, and turn a value proposition into a repeatable sales approach.

Commercialize ideas

Connect product, pricing, distribution, and partnerships to a practical path to revenue.

Advise + execute

Help owners align strategy, relationships, and operating priorities around measurable business outcomes.

02 / COMMERCIAL IMPACT

A record of
commercial impact.

$50M

Supported and helped grow a $50 million business.

Business scale supported through revenue growth and commercial execution.

2

Companies.
Top revenue performance.

Top-performing revenue generator at two enterprise software businesses. Connected complex solutions to customer economics and buying decisions.

600

Stores.
Founder-led commercialization.

Secured a retail chain agreement in approximately two weeks. Built experience across product development, manufacturing, capital, and distribution.

4×

Presidents Club
recognition.

Repeated sales distinction, supported by market creation, strategic account development, and a sales playbook used by a broader 20-rep segment.

Career accomplishments and business scale are based on Christopher Zavala’s reported experience. Company and transaction context appears below.
03 / MISSION + APPROACH

Make growth
intentional.

Start with the constraint. Build around the economics.
Give every action a clear commercial purpose.
01

Diagnose the real problem

Understand the customer, current process, buying decision, and cost of staying the same. Separate evidence from assumptions.

02

Build the commercial path

Prioritize the market, sharpen the offer, align stakeholders, and define the proof required to earn a decision.

03

Execute, learn, and expand

Create pipeline, pursue partnerships, and improve follow-through. Use artificial intelligence (AI) to support research, documentation, and repeatable workflows.

The goal: a stronger business and a commercial system the team can keep using.
04 / SELECTED EXPERIENCE + VENTURES

Experience behind
the strategy.

FOUNDER + CHIEF EXECUTIVE OFFICER
YellowJacket · Stinger Solutions
ENTERPRISE REVENUE PERFORMANCE
Levelset · Enverus
ADVISORY + OWNERSHIP
DarkHorse · Skupreme · Kira Nola (minority partner)
Transaction context: Levelset was acquired by Procore for approximately $500 million. The Blackstone–Enverus deal was reported at $6 billion-plus; financial terms were not publicly disclosed.

Sources: Procore, November 2021; Bloomberg, August 2025. Company values are not personal sales results.
WORK WITH DARKHORSE

Let’s build
what comes next.

For founders, owners, and teams with a meaningful opportunity and a commercial challenge to solve.
DARKHORSE FOUNDER + MARKETING STRATEGIST
ALEXANDRA LEE
Alexandra Lee
CREATIVE. STRATEGIC.
RESULTS-DRIVEN.

Marketing
Strategist +
Brand Builder.

Big ideas.
Built to perform.
Founder • Marketing Strategist
Creative + Performance
Alexandra Lee
01 / THE PERSON BEHIND THE MARKETING

About
Alexandra

I’m Alexandra Lee, a digital marketer, creative strategist, and agency owner who loves turning big ideas into marketing that actually moves a business forward.

My experience spans social strategy, content creation, paid media, events, brand development, and AI implementation.

I’m equal parts creative brain and business brain. I love a beautiful campaign, a great idea, and content that makes someone stop scrolling, but I’m always thinking about what happens next.

STRATEGY Brand + Social
CREATIVE Content + Copy
PERFORMANCE Paid Media + Leads
AI + SYSTEMS Automation + Workflows
02 / WHAT I BRING TO THE TABLE

Creative thinking.
Business purpose.

01

Build the strategy

Look at the audience, offer, brand, customer journey, and business objective to determine what marketing actually needs to accomplish.

02

Create the idea

Turn strategy into campaigns, content, creative direction, partnerships, experiences, and ideas designed to earn attention.

03

Drive the action

Connect creative with paid media, lead generation, offers, and customer journeys designed to move people from attention to action.

04

Build smarter systems

Use AI, automation, and smarter workflows to improve follow-up, simplify processes, and make marketing more efficient behind the scenes.

CURRENT OBSESSION AI + Smarter Workflows
FAVORITE METRIC The One Tied to Revenue
KNOWN FOR Big Ideas + Execution
SWEET SPOT Brands Ready to Grow
03 / SELECTED WORK

Ideas brought
to life.

From restaurants and lifestyle brands to healthcare, home services, events, and local businesses, my work spans industries, audiences, and objectives.

Some projects call for a scroll-stopping concept. Others need a full campaign, paid strategy, lead-generation system, or smarter process behind the scenes.
Alexandra Lee selected marketing work
FEATURED WORK

YOUR-FEATURED-PROJECT-NAME

Content creation work
CONTENT CREATION

Visual Storytelling

Creating polished, brand-forward content designed to showcase the product, capture attention, and make the experience feel worth trying.

Social first marketing content
SOCIAL-FIRST CONTENT

Lifestyle + Experience

Capturing the energy behind a brand through people, products, and experiences that feel natural, engaging, and native to social.

Short form video marketing
SHORT-FORM VIDEO

Reels + Creative Direction

Turning everyday brand moments into scroll-stopping short-form content built for reach, engagement, and discovery.

04 / MY APPROACH

Marketing
should have a job.

My approach to marketing starts with one question:

What are we actually trying to accomplish?

From there, I connect strategy, creative, paid media, and smart systems to build marketing that has a purpose beyond simply looking good.
01

Think strategically

Understand the business, audience, offer, and opportunity. Identify what’s working, what’s missing, and where marketing can make the biggest impact.

02

Create with purpose

Turn strategy into campaigns, content, paid media, partnerships, and experiences designed to capture attention and inspire action.

03

Optimize + scale

Measure what matters, refine performance, and implement AI, automation, and smarter workflows to make marketing more efficient and scalable.

BUSINESS FIRST

Marketing should solve a problem, create an opportunity, or move the business forward.

CREATIVITY WITH A JOB

Beautiful creative matters, but the best ideas are built around a clear objective.

ALWAYS OPTIMIZING

I use performance data, technology, and AI to continuously find smarter ways to work and grow.

05 / EXPERIENCE

Different industries.
Same question:
what moves the business?

Hospitality + Restaurants

Social strategy, content, campaigns, events, launches, partnerships, and revenue-focused marketing.

Healthcare + Wellness

Brand messaging, paid media, lead generation, location marketing, and customer acquisition.

Local + Service Businesses

Awareness, offers, lead generation, social strategy, and campaigns designed around local customers.

Events + Experiences

Event marketing, partnerships, influencer strategy, promotion, content, and guest experience.

Paid Media + Lead Generation

Campaign strategy, creative testing, lead flows, follow-up processes, and performance optimization.

AI + Marketing Systems

AI implementation, automation, workflow development, lead routing, and smarter internal processes.

WORK WITH DARKHORSE

Let’s create
something memorable.

Whether you need a fresh social strategy, scroll-stopping content, a performance-driven campaign, or smarter systems behind the scenes, I bring creativity, strategy, and execution together to turn ideas into measurable impact.

Have an idea? A challenge? Or just a “what if we tried this?” Let’s talk.
ALEXANDRA LEE
Founder • Marketing Strategist • Brand Developer
alexandra@partnerwithdarkhorse.com
partnerwithdarkhorse.com