Built to perform.
Performance Marketing Agency for Baton Rouge & New Orleans
We build revenue systems that turn attention into predictable growth. Strategy, paid ads, SEO, branding and events, all accountable to one number: revenue.
BUILT TO PERFORM
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BUILT TO PERFORM ✦
Revenue systems, not just marketing
Most businesses don't have a marketing problem. They have a system problem: ads in one place, content in another, a website that looks good and does nothing, and nobody who can say what any of it produced.
DarkHorse fixes the system. We connect your offer, your sales process, your marketing and your follow-up into one engine built to drive measurable growth. If it doesn't produce revenue, it doesn't stay.
What we do
Strategy & Revenue Consulting
Fix the system, fix the revenue. Offer and pricing strategy, sales processes built to close, funnel architecture from lead to revenue, and CRM visibility. Plus AI and workflow automation that takes manual work off your team's plate.
Digital Performance & Marketing
Paid ads that scale what works and cut what doesn't. SEO and content that compound over time. Email that nurtures and converts automatically. E-commerce optimization that turns more browsers into buyers.
Brand & Creative
Stop looking different everywhere. Start converting everywhere. Positioning, visual identity and high-converting website design.
Print, Production & Events
Enterprise-level print quality and execution without enterprise-level costs. Direct mail, sales materials and events designed to generate pipeline.
Industries we know
Hospitality & restaurants
Filling tables, selling out experiences and building destinations people talk about.
Healthcare & wellness
Clear messaging and lead generation for practices and wellness brands.
Local & service businesses
Modern, multi-channel marketing for companies built on referrals and reputation.
Events & experiences
Campaigns that drive attendance, funds raised and follow-up revenue.
E-commerce & B2B
Conversion, checkout and retention optimization for online and B2B sellers.
Energy & industrial
AI, workflow and process flow automation for operations, sales and reporting teams.
Real businesses. Measurable growth.
Doubled funds raised.
Crawfête (Baton Rouge Epicurean Society) increased total funds raised 100% year over year, with no paid advertising.
142,000+ views and 500+ reservation clicks.
MJ's Café earned both in 2026 following its rebrand from vegan to veggie-forward.
50,577 Facebook content views.
That's what Kelley's Village Inn in River Ridge recorded during the August–October 2026 reporting period.
Sold-out cooking classes.
Ruffino's sold out multiple cooking classes led by Chef Patrick Trahan.
Founder-led, start to finish
You work directly with the people who own the outcome. Christopher Zavala, Founder & CEO, brings 20+ years in sales and enterprise revenue leadership, including helping grow a $50 million business. Alexandra Lee, marketing strategist and brand builder, leads creative and content across hospitality, healthcare, local businesses and events.
How we work
Diagnose the real problem.
We find what's working, what's wasting money and where the growth is.
Build the commercial path.
Strategy, channels and creative designed around the outcome you need.
Execute, learn and expand.
Launch, track, cut what doesn't perform and scale what does.
Serving Baton Rouge to New Orleans
From the Capital Region to the Crescent City, including Jefferson Parish and the Northshore, we help Louisiana businesses grow with clarity and structure.
Frequently asked questions
What does a performance marketing agency do?
We tie every campaign, channel and creative asset to a business result: reservations, ticket sales, leads, funds raised or closed deals. Then we measure it and optimize it.
Do I need a big ad budget?
Not necessarily. Crawfête doubled its funds raised with no paid advertising. When paid media makes sense, we scale what works and cut what doesn't.
What areas do you serve?
Businesses from Baton Rouge to New Orleans, including Jefferson Parish and the Northshore.
Yes. We build AI and workflow automation for lead routing, follow-up, reporting and internal processes, including process flow automation for energy and industrial teams. We start by mapping the process, then automate what's slowing you down.Do you offer AI and automation services?
How do we get started?
Apply for a Strategic Audit. We review every submission. If you're a fit, you'll get a comprehensive analysis of your brand, marketing and digital presence. If you're not, we'll connect you with a trusted partner who can help.
Ready to work together? Apply for a Strategic Audit.
Tell us where your business is today and where you want it to go. We'll get back to you within 24–48 hours.
Prefer to talk? Call 225-481-9582.
