Change the positioning without losing the thread.

Prior team experience

Prior team experience includes brand repositioning, visual identity, content and community-facing communication.

What the work involved

Explaining an updated offer, aligning the visual and verbal identity and supporting the transition through content and public-facing messaging.

What that informs at DarkHorse

A connected approach to brand changes: make the new direction understandable, preserve the useful parts of the existing identity and update customer touchpoints consistently.

Scope note: Anonymized prior team experience. Published project-specific view and click figures are intentionally omitted; no revenue or foot-traffic outcome is claimed.

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